There are a bunch of new Amstel Light billboards all over Allston and Brighton. I pass one of them on my way to work every morning. "Dam Good Bier" the billboard proclaims with dimly light Amsterdam canal houses in the background. It works. I see the billboard...remember my time in Amsterdam...and want an Amstel Light. Unfortunately, it's usually at 8:42 AM when I'm on the bus, crushed between commuters.
The billboards hardly measure up to this Amstel ads which highlight the city, and its beer. When I get nostalgic for Amsterdam, I usually just give it a play. Not to mention I've loved the Fratellis for quite some time:
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